We are Chasing Aesthetics.
Brand that is dedicated to Aesthetics not only with its name, but with its soul.
We founded this brand with a single goal: to bring Aesthetics back to the top through clothing. We want everyone who puts on our clothes to feel like a part of it — as Zyzz would say, part of the revolution. We aim to bring high-quality clothing at an affordable price so that anyone who wants to proudly represent Aesthetics and be part of this big family has the chance. Join the family — This is the revolution, brah!
Our story
We are a brand founded in the Czech Republic by a group of young guys deeply immersed in the world of fitness. When we first started training, we slowly began discovering icons like Zyzz, David Laid, and Jeff Seid, listening to hardstyle, and connecting with the whole Aesthetics message. Aesthetics became a lifestyle for us, and one day we decided that we wanted to spread it further and bring it back to where it was during the era of our idols.
We had no idea how to create our own clothing, build an online store, or promote a brand. But we had passion and a powerful drive, so the two of us — just two guys with a big dream — started grinding. It was far from easy. On the way, we faced countless obstacles, doubts, criticism from others, and moments when our motivation kept dropping.
However, as the fitness world taught us, we didn’t give up — and that’s how CHASING Aesthetics was born.
Why Chasing Aesthetics?
Today, too many brands just slap a logo on a garment — they sell a label, not a brand. They offer no message, no soul, no vision. The gym deserves more than logoed clothing; it deserves meaning. Aesthetics carry a powerful message and deliver a real, inspiring training experience. Our name is Chasing Aesthetics — because when people see our logo, they should know it represents true Aesthetics: not a basic label, but something deeper — the strongest message in the fitness world, one that has inspired millions around the world.
